Ameera Surekha

Experience

The roles, expandable

Each entry opens to the full detail. The collapsed line is the scope; the bullets are the receipts.

1. Head of Marketing

   Head of Marketing, Dec 2023 – Present ScreenCom Group, Stadskanaal Four brands, a distributed international team, and the post-merger MarTech stack, built and run by me. Open the detail

   • I lead marketing strategy and execution across four brands, TEOS, TDM Digital Signage, MagicInfo Services and VXT Services, plus SCG Partners, with a distributed team across the Netherlands and Bulgaria reaching into Spain.
   • I led marketing through the May 2025 merger that formed ScreenCom Group: brand portfolio positioning, post-merger integration, stakeholder management and one consolidated MarTech stack.
   • I run marketing operations on infrastructure I built myself: 21 custom HubSpot modules and 30 templates power the multi-brand email and lifecycle cadence, and I own the HubSpot CMS and CRM end to end.
   • I built the lead capture system for our ISE Barcelona 2026 exhibition stand: badge scanning, OCR and live sync into HubSpot, feeding leads into the funnel.
   • I designed the go-to-market for the MagicINFO end-of-sale and deployed its three-path migration framework across the SCG brand websites.
   • I developed the 2026 marketing strategy and presented it to leadership, mapping campaigns to audience segments and pipeline targets.
   • I consolidated fragmented product, sales and marketing content from across the four brands plus SCG Partners into one source of truth.

2. Marketing Manager

   Marketing Manager, Aug 2023 – Dec 2023 ScreenCom Group, Stadskanaal Pre-merger marketing leadership for ScreenCom and MagicInfo Services. Open the detail

   Marketing leadership for ScreenCom and MagicInfo Services pre-merger. I owned the HubSpot platform: automation, lead management and reporting. I worked the funnel with sales. Promoted to Head of Marketing within five months.

3. Lecturer in Digital Marketing

   Lecturer in Digital Marketing, Oct 2023 – Jan 2026 Tio Business School Hengelo Bilingual lecturing in digital marketing, alongside the day role. Open the detail

   Alongside the day role: bilingual lecturing in digital marketing. Ended January 2026.

4. Marketing Manager

   Marketing Manager, Apr 2022 – Aug 2023 LicenseQ, Remote The entire marketing function for a B2B software company, remote. Open the detail

   • I was the entire marketing function for a B2B software company, working remotely across the full demand generation mix: social media, SEO, SEA, content and email.
   • I ran the work on HubSpot, Salesforce and Marketo.

5. Founder

   Founder, Jul 2020 – Jul 2021 Ameera’s Kitchen, Enschede, the Netherlands A homemade Malaysian meals business, built in the pandemic lockdowns. Open the detail

   • I founded a homemade Malaysian meals business in the pandemic lockdowns rather than sit out a closed job market, running the full marketing stack on my own product: social media, content, SEO, SEA and email.

6. Business Development Representative

   Business Development Representative, Oct 2018 – Jul 2019 Altium B.V., Markelo Learning the European B2B market from inside the funnel. Open the detail

   • After relocating continents, I deliberately learned the European B2B market from inside the funnel: lead prospecting and qualification with Salesforce, Marketo, InsideView and LinkedIn Navigator.
   • I planned and executed sales events, partnering with sales reps and field application engineers, working to quarterly and yearly pipeline quotas.

7. Founder

   Founder, Dec 2015 – Jun 2017 Jivana Asia, Kuala Lumpur A lifestyle brand with 22 full-time staff and a second company P&L. Open the detail

   • I founded Jivana Asia, a lifestyle brand spanning fashion, music, arts, travel and culture, hired and led 22 full-time staff and carried a second company P&L for nineteen months, in parallel with my CEO seat at Maretia.

8. Chief Executive Officer

   Chief Executive Officer, Aug 2013 – Jun 2017 Maretia Asia Sdn Bhd, Kuala Lumpur 32 people, three divisions and the full company P&L for nearly four years. Open the detail

   • I led the company as CEO for nearly four years: 32 people across three divisions, event organisation, festivals and artist management. I carried the company P&L and owned every hiring decision.
   • I ran Maretia’s events and festivals in Kuala Lumpur’s nightlife scene. The artist management arm represented everyone from A-class artistes to upcoming local talent, through agency, management and label partnerships.
   • I ran the business on HubSpot, Salesforce and Marketo, the same stack I build on today.

9. Talent & Creative Director

   Talent & Creative Director, Jan 2010 – Dec 2011 XYZ Networks, Australia Candidate lead generation, recruiting metrics and forecasting. Open the detail

   I built XYZ’s talent acquisition engine: candidate lead generation, recruiting metrics, forecasting and the job description library.

10. Freelance Consultant

    Freelance Consultant, Feb 2006 – Jun 2017 Freelance Consultancy, Kuala Lumpur PR, communications, sponsorship and events for international media houses. Open the detail

    Side engagements across PR, communications, marketing, sponsorship and event management for international media houses, including the 1st Malaysia Competition Anti Law Conference. Interim Sponsorship & Marketing Director, major global energy-drink brand (under NDA).